SUGO is a creative studio based south of Munich. We are a communication design bureau offering strategy, design & press pr across the bike industry.

C:DUB FILMS

Passionate about film, c:dub thrives on storytelling. They excel in creating impactful branded content and inspiring documentaries. With a focus on reshaping perspectives, they immerse themselves fully in each project to forge genuine connections.

c:dub came to us to develop a new brand that stands for moving image and already tells a story in its appearance to conve...

EVOC FOOD LAB

Enhancing EVOC Campus with Container Architecture

We embarked on a unique and special project for our client, EVOC Sports. Our task was to expand the EVOC Campus by creating a kitchen and lounge area within the courtyard using a double-container concept. We combined 20 feet high cube shipping containers, merging industrial and high-quality materials to achieve a mi...

FR SUPERTRAIL BOLIVIA

The search for the best trails is an essential part of EVOC’s history. The Andes in Bolivia is considered to be one of the best bike regions worldwide. In the La Paz region we discovered a trail that deserves the title “Super Trail”. The FR SUPERTRAIL BOLIVIA protector backpack pays homage to this outstanding trail and will only be produced in a limited quantity. ...

II I TRAIL WORKER SUIT

The II I TRAIL WORKER SUIT is two in one – a work and a bike overall. But above all, it’s a workaholic: A tool pocket and tool loops carry all items a trail builder needs to have at hand at all times. Reinforced knee and elbow sections make the overall even more durable. Ventilation holes in the upper part of the garment as well as at the back and in the pockets ...

EVOC BOOTHDESIGN

EVOC - our success story in design and communication

A CONTINUOUS EVOLUTION
EVOC is not just a customer but a partner we have accompanied since the beginning. Our relationship has unfolded in a unique way over the years, and we take pride in being not just service providers but an integral part of EVOC's success. The close connection with ...

FIDLOCK AD CAMPAIGN

Experience the magic.

When faced with the pivotal question, "Does it hold?" our resounding response is, "Holds up better than expected." As a forward-thinking company deeply passionate about cycling and armed with a strong tech-savvy mindset, this product instantly captivated us. When approached by FIDLOCK to craft a campaign idea and concept, we were immedia...

FIZIK ADAPTIVE

fi'zi:k announces its first 3D-printed saddle – – PRESS PR in the German area turned into a great success.

Welcome to the future of performance racing saddles. Antares Versus Evo 00 Adaptive saddles feature padding with seamlessly engineered zonal cushioning, support and power transfer properties. This revolutionary padding is crafted using Digital Light Synthesis...

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C:DUB FILMS

Passionate about film, c:dub thrives on storytelling. They excel in creating impactful branded content and inspiring documentaries. With a focus on reshaping perspectives, they...

EVOC FOOD LAB

Enhancing EVOC Campus with Container Architecture

We embarked on a unique and special project for our client, EVOC Sports. Our task was to expand the EVOC Campus by cr...

FIDLOCK AD CAMPAIGN

Experience the magic.

When faced with the pivotal question, "Does it hold?" our resounding response is, "Holds up better than expected." As a forward-thinking co...

EVOC BOOTHDESIGN

EVOC - our success story in design and communication

A CONTINUOUS EVOLUTION
EVOC is not just a customer but a partner we have accompanied sin...

II I TRAIL WORKER SUIT

The II I TRAIL WORKER SUIT is two in one – a work and a bike overall. But above all, it’s a workaholic: A tool pocket and tool loops carry all items a trail builder ...

FIZIK ADAPTIVE

fi'zi:k announces its first 3D-printed saddle – – PRESS PR in the German area turned into a great success.

Welcome to the future of performance racing saddles. Antare...

FR SUPERTRAIL BOLIVIA

The search for the best trails is an essential part of EVOC’s history. The Andes in Bolivia is considered to be one of the best bike regions worldwide. In the La Paz ...

BRANDS

We’re thankful for the trust of our past and current partners – whether it was for a project, an event integration or a longer campaign, we really enjoy working with y’all!

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