R SUSPENSION

R SUSPENSION

R SUSPENSION is a company that offers professional suspension services for forks, shocks, and seatposts. Specializing in mountain bikes, R SUSPENSION provide MST tuning and comprehensive repairs for maximum performance.

The fork and shock are essential components of the mountain bike. When the suspension is finely tuned to needs of the rider and functions perfectly, it not only enhances the safety but also allows for faster and more comfortable rides. True mountain bikers often brave all weather conditions, exposing their suspension to dust, rain, and mud. The main seals keep dirt away from the internals for a certain period.

The visual identity centers around the icon R, which symbolizes the fusion of the letters R and S and stands for the initials of founder René Schmidt. The "S" resembles a dynamic curve reminiscent of a track in a bicycle park, embodying precision and passion, and is reflected in both the wordmark, monogram & illustration system.