SUGO is a creative studio based south of Munich. We are a communication design bureau offering strategy, design & press pr across the bike industry.

STEVE

Stylish seating made from recycled apple crates.

Sink into sustainable luxury with our STEVE benches! Crafted from repurposed plastic apple crates, these outdoor sofas blend comfort and creativity with a dash of apple-inspired charm. Whether you're enjoying a sunny afternoon in the park or hosting a gathering in your backyard, each sofa provides a cozy retreat with its erg...

SWEET PROTECTION — NOT just PINK

Color Drop – Candy Pink Limited Edition

Sweet Protection wanted to make some noise in key stores across Germany and Austria — and asked us to help turn up the volume. We started with an AI-generated concept image, then brought it to life: retouching real helmets and goggles into the scene, building a playful polystyrene world to merge 2D and 3D, ...

FIZIK GETS PERSONAL.
MEET ONE-TO-ONE.

We teamed up with fi'zi:k to launch One-to-One — their bold move into fully custom 3D-printed saddles, built around each rider’s unique pressure profile. A handful of cycling journalists were invited behind the scenes, guided through the full process: mapping, fitting, printing, riding. We shaped the story, handled the press, and watched it s...

EVOC BOOTHDESIGN 2.0

A long ride together

Some collaborations just click. Ours with EVOC has grown over more than a decade — steady, close, and built on trust. We don’t simply build booths. We build stages — for stories, for products, for a brand that never stops moving. Every year, EVOC brings something new, and we shape the space it lives in. Always evolving. Always precise.

EVOC FOOD LAB

Enhancing EVOC Campus with Container Architecture

We embarked on a unique and special project for our client, EVOC Sports. Our task was to expand the EVOC Campus by creating a kitchen and lounge area within the courtyard using a double-container concept. We combined 20 feet high cube shipping containers, merging industrial and high-quality materials to achieve a mi...

R SUSPENSION

R SUSPENSION isn’t just about suspension service – it’s about precision, craft and attitude. From digital to print, from merch to workshop walls, every detail reflects the new identity: clean, bold, and built to perform.

The brand’s visual system revolves around the R icon – a fusion of R and S that captures the movement and flow of a perfect trail line. It’s the ma...

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SWEET PROTECTION — NOT just PINK

Color Drop – Candy Pink Limited Edition

Sweet Protection wanted to make some noise in key stores across Germany and Austria — and asked us to help t...

FIZIK GETS PERSONAL.
MEET ONE-TO-ONE.

We teamed up with fi'zi:k to launch One-to-One — their bold move into fully custom 3D-printed saddles, built around each rider’s unique pressure...

EVOC BOOTHDESIGN 2.0

A long ride together

Some collaborations just click. Ours with EVOC has grown over more than a decade — steady, close, and built on trust. We don’t simply build...

STEVE

Stylish seating made from recycled apple crates.

Sink into sustainable luxury with our STEVE benches! Crafted from repurposed plastic apple crates, these outdoor sofas blend c...

R SUSPENSION

R SUSPENSION isn’t just about suspension service – it’s about precision, craft and attitude. From digital to print, from merch to workshop walls, every detail reflects the new...

EVOC FOOD LAB

Enhancing EVOC Campus with Container Architecture

We embarked on a unique and special project for our client, EVOC Sports. Our task was to expand the EVOC Campus by cr...

BRANDS

We’re thankful for the trust of our past and current partners – whether it was for a project, an event integration or a longer campaign, we really enjoy working with y’all!

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