ION BIKEWEAR INFO PROJECT INFO +

ION BIKEWEAR

When water sports enthusiast create high-­quality bikewear, something exciting begins.

ION is a well-established brand in international kite, windsurfing and warkeboard market and focuses on neoprene and wetsuits products as well as accessories and soft goods. ION was launching the bike collection with the same high quality standards. The focus is on function, technology and a specially developed style. Taking these aspects into account, the ION bike collection was developed for the areas of all mountain to downhill. Combining all the experience of mountain biking and design, it made so much fun to create the bike collection. Above the graphics, logos, design we also did the text conception. ph: Markus Greber, Mattias Fredriksson Photography




DISCIPLINES: PRODUCTDESIGN

ION BIKEWEAR

When water sports enthusiast create high-­quality bikewear, something exciting begins.

ION is a well-established brand in international kite, windsurfing and warkeboard market and focuses on neoprene and wetsuits products as well as accessories and soft goods. ION was launching the bike collection with the same high quality standards. The focus is on function, technology and a specially developed style. Taking these aspects into account, the ION bike collection was developed for the areas of all mountain to downhill. Combining all the experience of mountain biking and design, it made so much fun to create the bike collection. Above the graphics, logos, design we also did the text conception. ph: Markus Greber, Mattias Fredriksson Photography

DISCIPLINES: PRODUCTDESIGN