SWEET PROTECTION – NOT just PINK

SWEET PROTECTION — NOT just PINK

Color Drop – Candy Pink Limited Edition

Sweet Protection wanted to make some noise in key stores across Germany and Austria — and asked us to help turn up the volume. We started with an AI-generated concept image, then brought it to life: retouching real helmets and goggles into the scene, building a playful polystyrene world to merge 2D and 3D, and even crafting custom ski suits to transform the AI skiers into physical characters. We flooded the stores in pink to make sure no one could miss it. Is this the future of skiing, or will the next trend be more toward pubic hair and pink?

Thanks to @aloharichy for the intro and @paheatwork for the trust.

Shops:
Bründl Sports Flagshipstore, Kaprun
Sport Schuster, Munich
Matadorworld, Innsbruck
element3 Sportshop, Kitzbühel

3D: OLIKA
Retouch: MAXI de Witt
Photo: Markus Greber