PINION BOOTHDESIGN

PINION — DRIVEN BY PASSION

When gearbox graphics turn into architecture, something magical happens. For Pinion at Eurobike, we created a 30 × 13 m booth that let visitors step right into the heart of the brand — and into the mechanics themselves. Raw MDF podiums in the shape of the iconic gearbox graphic rose from the bare concrete floor, forming a striking landscape of black and brown layers. Above, floating cubes echoed their geometry: some glowing as ceiling lights, others carrying the branding — a subtle play of structure, light, and identity tying floor and ceiling together. Four tall LED pillars with massive blue cables were positioned deliberately across the booth, showing the animated gearbox visuals in perfect sync — creating a sense of momentum and precision throughout the space.

The result: an immersive, bold, and meticulously crafted environment — designed to make you feel like part of the machine.