FIZIK ONE-TO-ONE

FIZIK GETS PERSONAL.
MEET ONE-TO-ONE.

We teamed up with fi'zi:k to launch One-to-One — their bold move into fully custom 3D-printed saddles, built around each rider’s unique pressure profile. A handful of cycling journalists were invited behind the scenes, guided through the full process: mapping, fitting, printing, riding. We shaped the story, handled the press, and watched it spark wide coverage across the German cycling media.It was about more than product news. It was about showing what happens when technology becomes personal. ph: fi‘zi:k, Nick Rotter