FIZIK AD CAMPAIGN

FIZIK AD CAMPAIGN

fi'zi:k

Phonetic spelling of the word physique, referring to the form or state of the human body. Fi'zi: k is a brand anchored in racing. The products are an expression of passion and respect for style, dedication, speed and freedom.

We have created a series of ads that deal with emotions during your ride when you focus on the trail or the road and the speed. The silhouette (instead of a real photo) reinforces the fact that you do not see the saddle but feel it while riding the bike. Due to the broken typography, the focus is on the content / text. Even from your shoes you only suspect a tiptoe. The contents vary and stand for passion and emotion and reflect the application. ph: Sven Martin, fi'zi:k