FR SUPERTRAIL BOLIVIA INFO PROJECT INFO +

FR SUPERTRAIL BOLIVIA

The search for the best trails is an essential part of EVOC’s history. The Andes in Bolivia is considered to be one of the best bike regions worldwide. In the La Paz region we discovered a trail that deserves the title “Super Trail”. The FR SUPERTRAIL BOLIVIA protector backpack pays homage to this outstanding trail and will only be produced in a limited quantity. Based on this idea we created the graphic concept and developed a small campaign to be shown on different media channels.

You don’t have the backpack, but wanna ride the trail? Check out on Trailforks.




DISCIPLINES: PRODUCTDESIGN

FR SUPERTRAIL BOLIVIA

The search for the best trails is an essential part of EVOC’s history. The Andes in Bolivia is considered to be one of the best bike regions worldwide. In the La Paz region we discovered a trail that deserves the title “Super Trail”. The FR SUPERTRAIL BOLIVIA protector backpack pays homage to this outstanding trail and will only be produced in a limited quantity. Based on this idea we created the graphic concept and developed a small campaign to be shown on different media channels.

You don’t have the backpack, but wanna ride the trail? Check out on Trailforks.

DISCIPLINES: PRODUCTDESIGN