IT IS A KIND OF MAGIC

The all-encompassing answer to the central question: „Does it hold ?“ ?? “Holds up better than expected.”

We are a forward-thinking company that is passionate about cycling, and since we are also very tech-savvy, this product convinced us immediately. When FIDLOCK approached us to develop a campaign idea and concept, we were immediately hooked and we put a lot of effort into developing something suitable and unique.

It is magical or magnetic, invisible forces that make opening and closing an experience. This simple locking system is the core technology of FIDLOCK. We have developed and implemented 2 different and matching visuals for it.

Illustration: Angela Wittchen-Hughes, www.illu-front.de