E-BIKE FESTIVAL

E-BIKE FESTIVAL

The largest consumer test of e-bikes at the city center of Dortmund. The entire spectrum of e-mobility will be covered in just three days. More than 150 exhibitors will be showing their new products of the season. Whether cozy trekking e-bike, city e-bike, e-mountain bike, e-folding bike, e-transport bike, or sporty road bike, there will be the right concept for every requirement.

In cooperation with the PLAN B the event company we brought the idea of the E - BIKE Festival in Dortmund to life. SUGO developed the overall concept including the logo and visual appearance. Just like an abstract circuit diagram that was used “modularly” in all means of communication, we aimed to do this with the visual language. This very abstract and striking look was reinforced by the claim “Lassen Sie sich anstecken" (Let yourself be infected)”. Infected is a German phrase and plays with the word plug as a plug and plugged, as the meaning of infected. Illustration: illu-front.de